How to make a great first impression in business

How to make a good impression

In business, making a good first impression is pretty important, you only get one chance to do it! If you’ve just started a business, you probably want to start gaining clients. So we’ve collected some tips on how you can nail that first interaction and start building some great business relationships!

Dress for your audience.

If you’re going to be pitching high-net-worth individuals on your new financial product, you probably don’t want to rock a tee-shirt and jeans. Consider the client and what they might expect from your business attire. Don’t be afraid to establish a work dress code. There are great examples here to help you pinpoint the right look for your work environment.

Practice a confident posture.

Non-verbal communication is a huge part of the first impression. Practice standing straight up, keeping your chin up and maintaining eye contact. This list of tips might help. If you want your client to believe you can deliver to your word, displaying that confidence in your body language will go a long way to reinforce that message.

Do your research

Never walk in blind. Learn as much as you can about your potential client and their needs before you ever meet. If you can, order their product and experience their service. Understand why they might be approaching your organisation and what they hope to gain. That way, you can spend less time getting the background and more time discussing your solutions.

Show a productive workspace.

Coworking spaces have such obvious energizing benefits that even large companies are embracing the format. Invite your prospective client into a lively environment where they can see work being done. Our co-working and communal spaces are deliberately not branded so even if you’re a small business, you can ‘own’ it, and you’ll benefit from the subconscious signals that co-working spaces like ours can send.

Worlds End Studios

Dependent on what impression you wish to portray you can mould the space and services at Worlds End Studios to suit you. Your visitors can be welcomed by name at the central reception. You can meet them in an impressive formal conference room, or in your own office. You can entertain them less formally in one of our indoor break out spaces, or have an informal coffee and bite to eat in one of our courtyards. The spaces we have to offer are unique, impressive and customer friendly.

Worlds End Studios is home to over 120 businesses, contact us today on 020 7349 7001 or by emailing to let us know how we can help you get started.

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