Privacy Policy

At Worlds End Studios we do all we can to respect your right to privacy and the protection of your personal information. In order to work with you however we do require your contact details. This notice sets out a summary of what we do with your information in order to run our business and provide our clients with products and services.

We collect and process various categories of personal information, including basic information such as name and contact details such as email and telephone number, and if you are a signatory for your company a copy of your identity documents.

Most of your information will have been provide to us by you (or your boss) or created through the use of our products and services.

We do not keep your data for longer than we need to, which is usually up to 7 years after your relationship with the Studios ends, unless we are required to keep it longer (for example due to a court order or investigation by law enforcement agencies or regulators).

We are committed to ensuring that your information is secure with us. We use many tools to make sure that your information remains confidential and accurate.

The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data includes first name and last name.

Contact Data means the data we use to contact you including your billing address, delivery address, email address and telephone number.

Financial Data means the data we use to process your payments for your services. This includes the details of your Direct Debits set up with both Worlds End Studios Limited and 134 Lots Road Partnership.

Transaction Data means details about transactions you have made with us including the payments to and from you along with other details of products and services we have provided to you.

Technical Data means details about the device(s) you use to access our internet network including your internet protocol (IP) address, and other technology on the devices you use to access our internet so we can help troubleshoot if there is a problem with the connection.

Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share aggregated and/or anonymised data (“Aggregated Data”) from our Website such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

If You Fail To Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, where you do not provide suitable contact details to provide you with the services required). In this case, we may have to cancel a product or service you have with us but we will notify us if this is the case at the time.

How Is Your Personal Data Collected?

We only collect data from you by Direct interactions. You may give us your Identity Data, Contact Data, Transaction Data, Financial Data and Marketing and Communications Data by using our website, filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you purchase a product or service from us.

Purposes For Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer	(a) Identity (b) Contact	Performance of a contract with you.
To gather photo identity documents and proof of address of guarantors	(a) Identity (b) Contact	To comply with Anti-Money Laundering Regulations
To process and deliver your order, including: managing payments, fees and charges; and managing your queries through our Front desk Team	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.
To collect and recover money owed to us in respect of your services and licence fee	(a) Identity (b) Contact (c) Financial (d) Transaction	Necessary for our legitimate interests (to recover debts due to us).
To carry out fraud assessments	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Technical	Necessary for our legitimate interests of ensuring payments are not fraudulent
To notify you in relation to our legal obligations and documents, including changes to our terms or Privacy Policy	(a) Identity (b) Contact	Necessary for our legitimate interests of ensuring our customers are updated on these changes
To help us improve our offering to our customers, including asking you to leave a review or take a survey, or provide customer insights	(a) Identity (b) Contact (d) Marketing and Communications	Necessary for our legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop them and grow our business).
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (d) Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	(a) Technical	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity (b) Contact (c) Technical	Necessary for our legitimate interests (to develop our products/services and grow our business, and to improve our offering to you).

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Marketing

We may use your Identity, Contact, Technical, and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We only use the data you provide to us directly for this purpose.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We generally only send electronic marketing – such as email marketing – to people who have requested marketing information from us, and this is in our legitimate interests. We will always offer a way out of receiving this marketing when you make the request for our products and in every marketing communication afterwards.